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Argument for Measure D

Vote YES on D to Get Santa Cruz County Moving!

Whether we travel on foot, by bicycle, car or bus we all agree it should be safer, faster and easier to get where we’re going.

Many local streets and roads are in poor condition, highways are crowded and public transportation suffers from state and federal budget cuts. Options for safe biking are limited, cut-through traffic threatens neighborhood safety and there aren’t enough sidewalks and safe crossings for pedestrians.

Our traffic congestion is so bad that critical police, fire and ambulance response time is often lost on crowded local highways. Measure D can improve the outcomes for those in need of 911 emergency services.

Cuts in federal and state funding have significantly reduced funding for transportation improvements. Measure D is the only option to address these issues.

Measure D is the solution to Get Santa Cruz County moving:

  • Fix potholes
  • Ease traffic congestion on Highway 1 and other congested roads
  • Speed up emergency response
  • Improve safety for children walking and bicycling near schools
  • Expand safe bike routes
  • Maintain senior and disabled transit services
  • Improve traffic flow on highways and reduce dangerous neighborhood cut-through traffic
  • Preserve transportation options on the rail corridor
  • Invest in transportation projects that reduce pollution causing global warming

Best of all, Measure D funding can’t be taken away by the state or federal government. In fact, without

Measure D, Santa Cruz County will continue missing out on millions of available matching funds that will go to neighboring counties.

Measure D will fund the most environmentally sustainable local transportation improvement plan in California. It provides more than $100 million for safer bike routes and protects vital transit services so we can reduce reliance on automobiles.

It’s time to act. The longer we wait, the more costly these improvements become.

Get Santa Cruz County Moving! Vote YES on Measure D!

Bruce McPherson
Supervisor, Santa Cruz County, 5th District

Dr. Nancy A. Bilicich
Councilmember, City of Watsonville

Piet Canin
VP, Sustainable Transportation, Ecology Action

Lynda Francis
President, Board of Directors, Seniors Council

Peggy Dolgenos
Past Chair, Santa Cruz County Business Council